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  • Author: Lorna Brightmore

    How we discovered we're the UK's most loved pet food brand
      • Customer

    How we discovered we're the UK's most loved pet food brand

    • Lorna Brightmore
    • by Lorna Brightmore
    • 15 May 2020
    We have an overwhelming number of positive reviews on Trustpilot, and many customers telling us how much they love what we do. I took a deep dive into our review data, and discovered that we're the most loved UK pet food brand.
    Using Survival Analysis to understand customer retention
      • Data

    Using Survival Analysis to understand customer retention

    • Lorna Brightmore
    • by Lorna Brightmore
    • 25 May 2018
    As a subscription business, lifetime value is a very important metric for us, and this metric underpins a lot of spending and prioritising decisions for us at tails.com.
    From Mathematics to Data Science
      • Data

    From Mathematics to Data Science

    • Lorna Brightmore
    • by Lorna Brightmore
    • 8 Mar 2017
    Like many Data Scientists working in industry right now, I was previously an academic who at some point made the decision to leave academia and get a 'real job'.
    • Changing the world of pet food for good
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