Author: Lorna Brightmore

• • Customer

How we discovered we're the UK's most loved pet food brand

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• by Lorna Brightmore
• 15 May 2020

We have an overwhelming number of positive reviews on Trustpilot, and many customers telling us how much they love what we do. I took a deep dive into our review data, and discovered that we're the most loved UK pet food brand.

• • Data

Using Survival Analysis to understand customer retention

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• by Lorna Brightmore
• 25 May 2018

As a subscription business, lifetime value is a very important metric for us, and this metric underpins a lot of spending and prioritising decisions for us at tails.com.

• • Data

From Mathematics to Data Science

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• by Lorna Brightmore
• 8 Mar 2017

Like many Data Scientists working in industry right now, I was previously an academic who at some point made the decision to leave academia and get a 'real job'.